Branding is not about yelling


	Branding is not about yelling

charcoal

5-8-2007 3:18 AM

626 views

tags:

branding, marketing, advertising, logos

charcoal says:

Brand building is like getting consumers to let you whisper to them - what you say adds value and they trust you to come close to them

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5-9-2007 2:40 AM

sumobelly

my gut tells me that this is so true ... sumos tread quietly but have international brand recognition (of course it's hard to ignore a big belly)

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Branding is not about how hard you can yell, how much you can interrupt people, or how much you can manipulate the market to look in a certain direction or think and feel in a certain way simply because you <EM>tell them to</EM> (over and over and over). More than anything, to me a brand is a promise and it is built on trust. And trust takes time. No brand can be built overnight no matter how much money is spent on media and marketing</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.presentationzen.com/presentationzen/2007/05/the_source_of_a.html"><P><SPAN>Neumeier sums up “Brand” in this way:</SPAN></P><BLOCKQUOTE><P><SPAN><STRONG>“A brand is a person’s gut feeling about a product, service, or company. It’s not what you say it is. It’s what THEY say it is.”</STRONG></SPAN></P></BLOCKQUOTE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B0F294E9-3DE5-4AEA-8401-7B4CC014A6D8/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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