How To Rock Trade Shows!


	How To Rock Trade Shows!
weirdguy
9-21-2008 4:28 PM
242 views
tags:
marketing, branding, business, media, work, innovation, travel
weirdguy says:
Setting up a booth is only a small part of the action...
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3ce94f6a-b319-45c8-b2e1-48a080cb90f7/B16DC21B-1B0E-45F9-B9E4-7E90E95CFC87/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/" href="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/" style="font-size: 11px;">weirdblog.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><P><A href="http://weirdblog.files.wordpress.com/2008/09/tradeshow.jpg"><IMG width="275" height="179" alt="" src="http://weirdblog.files.wordpress.com/2008/09/tradeshow.jpg?w=275&h=179" title="tradeshow" class="size-full wp-image-1301 alignright" /></A>Trade shows offer your company a unique opportunity to create visibility and communicate with many people at once. However, trade shows can require a big investment of resources (time and money). Here are a few tips to help you get the most bang from your trade show buck.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG> Choose the Right Show</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><li style="margin-left:16px;padding-left: 0px;"> It’s usually a good idea to attend a show before you exhibit, unless you’re 100% sure it’s the right show.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><li style="margin-left:16px;padding-left: 0px;">Try to find out as much as you can about past show attendees and exhibitors. This information is often available from the sponsoring organization.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG>Choose Your Space</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><li style="margin-left:16px;padding-left: 0px;"> Get in early so that you can take advantage of early bird discounts and secure your space before the show gets “cherry picked.”</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG>Pre-Show Publicity and Visibility</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><li style="margin-left:16px;padding-left: 0px;">Offer a compelling and interactive booth promotion and ensure that attendees will “get it” with just one glance.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG>Set Goals</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><li style="margin-left:16px;padding-left: 0px;">What is your branding/awareness goal? What impression are you trying to make?</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG>Incorporate a <EM>Wow</EM> Element into your Show Presentation</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2008/09/21/how-to-make-the-most-of-and-rock-trade-shows/"><STRONG>Getting Ready</STRONG></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B16DC21B-1B0E-45F9-B9E4-7E90E95CFC87/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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