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Email Marketing Data from eMarketer Regarding When and Where Email is Checked
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8-9-2008 7:19 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/92646f6d-91b5-4dfe-aec1-abaec705250b/B9A3C562-530F-4B00-B9B8-08651C2C7965/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006463" href="http://www.emarketer.com/Article.aspx?id=1006463" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><H1><SPAN class="big_red_text_multiline" id="lblTitle">When Do You Check Your E-Mail?</SPAN></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><DIV>Internet users in the US check their personal e-mail throughout the day, including at work. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><P>Nearly one-quarter of Internet users surveyed in June 2008 for an <A target="blank" href="http://www.aol.com/">AOL</A>-sponsored survey by <A target="blank" href="http://www.nybeta.com/">Beta Research Corporation</A> said they were most likely to check their e-mail upon waking. But more than one-third said they checked throughout the day, and the rest of respondents said they checked at various times, including throughout the night. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/5EBDD70C-F9A2-41F4-B55B-3986F24E957F" alt="Most Likely Time of Day that E-Mail Accounts Are Checked at Home by US Internet Users, June 2008 (% of respondents)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><P>More than seven out of 10 employed respondents also said they checked their personal e-mail at work—and nearly one-third said they did so more than three times a day. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><P>Nearly 70% of respondents said they had multiple e-mail accounts. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><P>It is no secret that a lot of what arrives in users' inboxes is spam, but much is legitimate marketing. More than three-quarters of online marketers in the US surveyed by the <A target="blank" href="http://www.the-dma.org/">Direct Marketing Association</A> in June 2008 said they used e-mail more than they did three years ago. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006463"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/3BA6AA5A-1414-4D82-8F26-6C039A8EC04D" alt="Online Marketing Tactics Used More Now vs. Three Years Ago According to US Online Marketers, 2008 (% of respondents)" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B9A3C562-530F-4B00-B9B8-08651C2C7965/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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