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Bar-based Media Can Reach TV Ad Avoiders
fuordigital
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7-14-2008 10:06 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ed9d7932-8183-428f-b423-a16cc51b6c07/BA9622BB-F2E8-4761-86B4-AEA8C8B43357/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/" href="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/">Bar-based Media Can Reach TV Ad Avoiders</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><P>Bar-based advertising has the potential to not only reach a significant portion of adult consumers but also to concentrate its message among those who actively avoid advertising delivered on television or the internet, <A href="http://www.webwire.com/ViewPressRel.asp?aId=69557">according to</A> a national survey by Arbitron Inc. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><P>Fully one-third of bar patrons watch television programming at home using a DVR (digital video recorders) and approximately three-quarters use software to block advertising online, according to the study.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/BC96AD25-F7B5-4C99-B7F5-162028BF3349" alt="arbitron-bar-based-media-bar-patrons-media-consumption-by-medium.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><P>Bar patrons embrace new media and technologies at a faster pace than average Americans, particularly new television and music platforms:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/bar-based-media-can-reach-tv-ad-avoiders-5241/arbitron-bar-based-media-bar-patrons-media-consumption-by-mediumjpg/"><li style="margin-left:16px;padding-left: 0px;">Bar patrons are more likely than average Americans age 21 or older to watch TV shows online (streaming), through internet downloads, using cable provider video-on-demand (VOD) services or on DVD - all of which limit viewer’s exposure to traditional TV commercials.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BA9622BB-F2E8-4761-86B4-AEA8C8B43357/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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