Search Options
close
Search the following clips:
All Clips
Everyone's Clips
My Guides
Sign Up
Install
Learn More
Login
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
fuordigital
follow
0
10-6-2008 8:35 PM
224 views
Add a Comment
Login
to Comment. Not a member yet?
Sign up
Related Clips
30 Chimp"s escaped at Chester Zoo
Chilean Child Mummy
Palin, Cloward, Piven and Kafka
Codex Fejervary Mayer - Sacred Aztec Calendar
North Korea celebrates 4th July with big n...
Sarah’s Straight Talk
11 Yearbook Photos That Musicians Wish We'...
More clips from
fuordigital
Internet Advertising Revenues for 3Q08, Up...
By 2012 190M Households to Have Gaming Con...
Nokia has 42.4% smartphone market share in...
Today's Top Clips
Colorful Ocean Photography
Cloud formations: just wow!!!
Michael Jackson to be buried without his brain
Freight Train Caught in A Tornado
Bush tax cuts cost more than universal healthcare
True facts #1
Chilean Child Mummy
The Highest Point on the Planet
A Famous Person Died
The children who survive plane crashes
visit the
Top Clips page
View the Top Clips from
October 6, 2008
Embed This Clip In Your Site...
<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/591ab467-5ab8-472a-a659-f8c7c3af017c/BCE3F633-1E67-4046-A2E9-747AA84FBAB7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/" href="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/">Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/3D7DBCB5-3042-4758-A4FE-0343A4F31680" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, <A href="http://http://www.epsilon.com/epsilonstatic/media/press/2008/09/08_cmo.html">according to</A> a <A href="http://www.epsilon.com/epsilonstatic/pdf/EPS_0808_CMO_SURVEY_03.pdf">survey (pdf)</A> from <A href="http://http://www.epsilon.com">Epsilon</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>Roughly the same percentage (63%) of the 175 CMOs and marketing execs surveyed report that their spending on interactive/digital marketing has risen, while 59% report a decrease in traditional marketing spend.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/11604606-8FF2-4FD2-88D1-833651467841" alt="epsilon-cmo-survey-digital-interactive-spend-increase-september-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>The study also finds that though CMOs are facing tough challenges in the current economic climate, 94% of those surveyed agreed with the statement, “A tough economic period is precisely the time when marketing plays a key role.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BCE3F633-1E67-4046-A2E9-747AA84FBAB7/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
Clipmarks
Home
New Clips
Top Clips
Dashboard
Popular Topics
News
Life
Science
Technology
Entertainment
Get Started
Sign Up
Install Clipping Tool
How Clipping Works
Clip-to-Blog™
ClipSearch
Tools and Resources
FAQ
ClipWeek
Top Clippers
Top Tags
Site Map
About Clipmarks
About Us
Contact
Blog
Copyright
Privacy
EULA
OK