Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital


	Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital

fuordigital

10-6-2008 8:35 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/591ab467-5ab8-472a-a659-f8c7c3af017c/BCE3F633-1E67-4046-A2E9-747AA84FBAB7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/" href="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/">Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/3D7DBCB5-3042-4758-A4FE-0343A4F31680" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, <A href="http://http://www.epsilon.com/epsilonstatic/media/press/2008/09/08_cmo.html">according to</A> a <A href="http://www.epsilon.com/epsilonstatic/pdf/EPS_0808_CMO_SURVEY_03.pdf">survey (pdf)</A> from <A href="http://http://www.epsilon.com">Epsilon</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>Roughly the same percentage (63%) of the 175 CMOs and marketing execs surveyed report that their spending on interactive/digital marketing has risen, while 59% report a decrease in traditional marketing spend.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/11604606-8FF2-4FD2-88D1-833651467841" alt="epsilon-cmo-survey-digital-interactive-spend-increase-september-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/epsilon-cmo-survey-digital-interactive-spend-increase-september-2008jpg/"><P>The study also finds that though CMOs are facing tough challenges in the current economic climate, 94% of those surveyed agreed with the statement, “A tough economic period is precisely the time when marketing plays a key role.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BCE3F633-1E67-4046-A2E9-747AA84FBAB7/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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