[News] Microsoft to sell Razorfish-FT


	[News] Microsoft to sell Razorfish-FT

Laxon

6-29-2009 2:15 AM

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tags:

reclip, ms

Laxon says:

Interesting sale.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4d66289c-3419-4b6f-b0f1-727a85834d92/BD293784-6AA4-438B-A486-12DFEF793ACE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.reuters.com/article/marketsNews/idUSN2835425620090629" href="http://www.reuters.com/article/marketsNews/idUSN2835425620090629" style="font-size: 11px;">www.reuters.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/marketsNews/idUSN2835425620090629"><P> NEW YORK, June 28 (Reuters) - Microsoft (<SPAN id="symbol_MSFT.O_0">MSFT.O</SPAN>) has hired
Morgan Stanley (<SPAN id="symbol_MS.N_1">MS.N</SPAN>) to sell Razorfish, its digital agency, and
French marketing company Publicis Groupe SA (<SPAN id="symbol_PUBP.PA_2">PUBP.PA</SPAN>) is thought
to be a possible bidder, the Financial Times said on its Website
late Sunday.<SPAN id="midArticle_byline"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/marketsNews/idUSN2835425620090629"><P> Microsoft acquired the agency, formerly called Avenue A
Razorfish, as part of its $6 billion takeover of aQuantive in
2007.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/marketsNews/idUSN2835425620090629"><P> The report cited an analyst valuing Razorfish at $600 million
to $700 million, based on sales of about $400 million last year
and profit margins for similar businesses of 12 to 13 percent.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/marketsNews/idUSN2835425620090629"><P> Razorfish is one of the largest interactive advertising and
marketing agencies, boasting a client list that includes
McDonald's Corp (<SPAN id="symbol_MCD.N_3">MCD.N</SPAN>), Starwood Hotels & Resorts (<SPAN id="symbol_HOT.N_4">HOT.N</SPAN>), and
Carnival Cruise Lines.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/marketsNews/idUSN2835425620090629"><P> Microsoft and VivaKi, the digital arm of Publicis, last week
unveiled a broad cooperation deal to develop new content, improve
marketing performance and better target digital advertising
audiences.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BD293784-6AA4-438B-A486-12DFEF793ACE/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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