Was $300 a month, now $4 a month


	Was $300 a month, now $4 a month

BobbyDelray

9-28-2007 3:41 PM

384 views

tags:

lamisil, cheap, walmart, novartis, fda

BobbyDelray says:

Nice shiny toe nails for everyone. You get old the toe nails get narly, nevermore.

1 Comment |

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10-1-2007 6:01 AM

pokkets

Funny how some of the exorbitant cost is justified as funding for an advertising campaign which dreamed up that scabby little creature.(Tax Deductible) Did the PR men spend the night looking at their own feet for inspiration ?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d2394980-1172-402a-830e-3ac454dc30a6/C0B52EAB-607E-48E4-8A50-294F64D1D5C3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.wsj.com/health/2007/09/27/requiem-for-a-cartoon-wal-mart-to-sell-4-generic-lamisil/" href="http://blogs.wsj.com/health/2007/09/27/requiem-for-a-cartoon-wal-mart-to-sell-4-generic-lamisil/" style="font-size: 11px;">blogs.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/09/27/requiem-for-a-cartoon-wal-mart-to-sell-4-generic-lamisil/"><P><IMG height="100" hspace="0" src="http://online.wsj.com/media/lamisil_blog_20070927114028.jpg" width="100" align="left" vspace="0" />Digger, the repulsive cartoon character at left, has symbolized many things to many people. Today, Wal-Mart may have put the final nail in his coffin by adding the expensive drug he pitched to its list of $4 generics.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/09/27/requiem-for-a-cartoon-wal-mart-to-sell-4-generic-lamisil/"><P>Digger sold Lamisil, Novartis’s pill for fungal toenail and fingernail infections. For Novartis, he represented the nastiness of a fungal infection under your nail. For the FDA, he showed that drug companies sometimes <A href="http://online.wsj.com/article/SB107990948393561291.html" target="blank">go too far</A> in their ads. And some health plan officials saw the Digger ads and other Lamisil pitches as revealing the problem with direct-to-consumer drug advertising: They believed he drove consumers to ask their doctor for a pill they <A href="http://online.wsj.com/article/SB911169021949646500.html" target="blank">really didn’t need</A>. And the treatment was expensive — more than $300 a month.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/09/27/requiem-for-a-cartoon-wal-mart-to-sell-4-generic-lamisil/"></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C0B52EAB-607E-48E4-8A50-294F64D1D5C3/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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