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Does the "edgy" BET reading campaign promote language and literacy or African American stereotypes?
thekay
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8-30-2007 1:40 AM
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tags:
literacy
,
media
,
cultural stereotypes
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3a6e8cc6-b00b-4492-9c06-7eead792de69/C46A90AD-A7CB-47BF-8499-7143EDF4FBA6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss" href="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss" style="font-size: 11px;">www.latimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss"><H1>BET brouhaha</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss"><DIV class="storysubhead">Network stirs controversy with an edgy video campaign promoting literacy and black pride.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss"><DIV> Long criticized for showing gangsta rap videos and those with scantily clad female dancers, Black Entertainment Television is now taking those images -- spiced with profanity and frequent use of the N-word -- and remixing them into an audacious animated video promoting literacy and black pride that is drawing both praise and condemnation.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss"><DIV> Employing a catchy variation on Beethoven's Fifth Symphony, the satire, which is airing with BET's afternoon programming, orders viewers to "read a book, read a book, read a [expletive] book" with a bouncy rap lyric.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss"> In one scene, a gangster uses a book as a cartridge in an automatic weapon, while another shows a woman shaking her rear with "BOOK" printed on her low-riding pants</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss">those who might be offended by the video were missing the point</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/entertainment/news/tv/la-et-bet24aug24,1,2901084.story?track=rss">Most of the discussion centers on the negative stereotypes of African Americans, rather that the language.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C46A90AD-A7CB-47BF-8499-7143EDF4FBA6/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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