Aside from the great extent to which this perspective proved to be wrong, there is a great lesson here...that people who see business models as black and white, or who try to force a model prematurely, can be missing the big picture. Imagine if Google had listened to everyone else who said search will never be a lucrative business.

Fast forward to today...I believe that the current excitement about real-time, human filtered search is real and justified. However, i don't necessarily think people have yet figured out exactly how it will be monetized. I also don't think the right solution has yet been introduced. One thing i do know for sure is that amplify is going throw it's hat in the ring and make a run at it.