Yahoo!: The Web's Future is Not in Search


	Yahoo!: The Web's Future is Not in Search

pallefs

6-5-2007 11:59 AM

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tags:

yahoo, search, personalization, attention, social media

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a7490508-9d9a-4750-bb1a-2f3b6571e2a9/C4EF345E-CA89-4F5D-9A76-FB948C6AC41F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.readwriteweb.com/archives/yahoo_personalization.php" href="http://www.readwriteweb.com/archives/yahoo_personalization.php" style="font-size: 11px;">www.readwriteweb.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/yahoo_personalization.php"><P><IMG width="147" vspace="5" hspace="5" height="36" border="0" align="left" src="http://www.readwriteweb.com/images/yahoo-logo.jpg" />At the <A href="http://2007.thenextweb.org/home/">Next Web<IMG src="http://shots.snap.com/images/v2.7.3/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> conference in Amsterdam over the weekend, Tapan Bhat, the Yahoo! vice president of Front Doors, told attendees that search would not dominate the web in the future.  "The future of the web is about personalization. Where search was dominant, now the web is about 'me.' It's about weaving the web together in a way that is smart and personalized for the user," he said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/yahoo_personalization.php"><P>Both Google and Yahoo! are hoping to take data about user behavior aggregated from across their properties (think: search history, del.icio.us bookmarks, Flickr photos, Upcoming events, Answers questions, etc.) in order to learn more about what each user wants.  The ultimate goal is to deliver a more personalized experience to the user.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/yahoo_personalization.php"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.readwriteweb.com/img/2E571059-8794-4E40-83EA-C188174DD469" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/yahoo_personalization.php">Google might be more vulnerable than anyone thinks.  According to <A href="http:/www.compete.com/">Compete</A>, the stickiest site on the web -- the one that demands most of our attention -- is MySpace, followed by Yahoo! and eBay.  Google is actually 5th</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C4EF345E-CA89-4F5D-9A76-FB948C6AC41F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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