Web 2.0: selon McKinsey, les entreprises en tirent des bénéfices mesurables


	Web 2.0: selon McKinsey, les entreprises en tirent des bénéfices mesurables

pgmartin

9-2-2009 5:15 PM

64 views

pgmartin says:

Vous allez aimer cet article: 69% des répondants en entreprise, sondés par McKinsey, affirment avoir mesuré des bénéfices concrets de l'utilisation du Web 2.0, à différents niveaux notamment au niveau de l'innovation des produits et services, de l'efficacité du marketing ou de l'accès à la connaissance. L'article présente de nombreux graphiques sur les bénéfices et les technologies utilisées.

- PGM

(note il faut s'inscrire, gratuitement, pour lire l'article complet)

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