How to become a word of mouth evangelist - Sernovitz


	How to become a word of mouth evangelist - Sernovitz

Ryan Rasmussen

9-23-2007 10:34 PM

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tags:

andy sernovitz, word of mouth, marketing, viral, ryan rasmussen, gaspedal, damn! i wish, social media, consumer generated marketing

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0bb01351-dccc-412f-b8cc-04787f297672/CB5AA818-6521-4B4E-A1F3-735DB55DC909/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.damniwish.com/2007/09/how-to-become-a.html" href="http://www.damniwish.com/2007/09/how-to-become-a.html" style="font-size: 11px;">www.damniwish.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.damniwish.com/2007/09/how-to-become-a.html"><P><A href="http://gaspedal.typepad.com/.shared/image.html?/photos/uncategorized/2007/09/13/rasmussen.jpg"><IMG width="200" height="150" border="0" alt="Rasmussen" title="Rasmussen" src="http://www.damniwish.com/images/2007/09/13/rasmussen.jpg" /></A>
Meet Ryan Rasmussen, the new <STRONG>Emerging Media Specialist</STRONG> at <A href="http://www.levenger.com">Levenger.</A>  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.damniwish.com/2007/09/how-to-become-a.html"><P>His job is to do all the cool social media stuff that we all talk about.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.damniwish.com/2007/09/how-to-become-a.html"><P>He represents the company in social networks and Second Life. He schmoozes bloggers.  He encourages real consumers to help design and develop products.
Basically, he does all those things that big companies are struggling with.  While marketing departments and agencies are debating the optimal word of mouth strategy ... Ryan just does it.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.damniwish.com/2007/09/how-to-become-a.html"><P>I took a lesson from Tom Kelley in my approach. He prescribes a new face of business - that of the anthropologist. Embedded within vocal communities, I have found that using the emergent tools of the environment to spark discussion through collaborative new product development (otherwise known as "hacking") generates a great deal of positive feedback. The result is a spike in consumer generated marketing, and a steady stream of collaborative ideation that gives consumers a voice in the direction of 'their' company.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CB5AA818-6521-4B4E-A1F3-735DB55DC909/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>