How Much Marketing Is Digital?


	How Much Marketing Is Digital?

fuordigital

9-11-2008 8:48 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/583d6455-4cdb-4556-831e-1889367a1ce7/CB5BFAE9-A476-4B4E-BB19-85A10DEDB79D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006518" href="http://www.emarketer.com/Article.aspx?id=1006518" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><H1><SPAN class="big_red_text_multiline" id="lblTitle">How Much Marketing Is Digital? </SPAN></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><P>More than six out of 10 CMOs and senior marketing professionals surveyed in the US said that digital tactics (including mobile) accounted for more than one-quarter of their agency marketing, according to a July 2008 study by <A target="blank" href="http://www.Zoomerang.com/">Zoomerang</A> for <A target="blank" href="http://www.sapient.com/">Sapient</A>.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/28BEDD66-AC55-48D5-88D1-A43AF4AFD27C" alt="Percent of Marketing Conducted by Agencies via Digital Channels* According to US Chief Marketing Officers (CMOs) and Professionals, July 2008 (% of respondents)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><DIV>Respondents also said digital marketing was growing in
importance. Nearly one-half (45%) of those polled had either
switched agencies or planned to switch during the next 12 months to
gain access to more digital expertise. Almost eight out of 10 said that
agencies' interactive and digital aptitude was important or very
important.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><P>Since the Sapient sample involved fewer than 100 respondents, the results are most useful in a directional sense, but the amount of digital marketing (generally over 25%) CMOs reported seems high. As a point of comparison, digital ad spending growth remains steep compared with other media, yet it still accounts for less than 10% of total ad spending in the US.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006518"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/A884F2CE-6A09-4BAB-8FF2-1883AF4A5C6F" alt="US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CB5BFAE9-A476-4B4E-BB19-85A10DEDB79D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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