Email Segmentation... And Why It's Important To Your List


	Email Segmentation... And Why It's Important To Your List

JamesFrancisIM

9-5-2009 8:04 AM

29 views

tags:

email segmentation, email marketing, market segmentation, internet marketing

JamesFrancisIM says:

Email Segmentation is critical to your successful email campaigns. Without segmenting, you're going to get a low CTR and a high unsubscribe rate.

However, read this article for the latest tips on email segmentation.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/03cb0c3c-56bf-458b-9442-e7c474fb6067/CF9B88ED-74E8-459B-833D-CAC50F01AB3F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://ezinearticles.com/?id=2801201" href="http://ezinearticles.com/?id=2801201" style="font-size: 11px;">ezinearticles.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><FONT class="art_title">Email Segmentation and Why It's Important to Your Email List</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>Everybody knows that relevance is key to any successful marketing campaign. The same applies to email marketing. For this article, we demonstrate this through email segmentation.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>Picture this. Your visitor opts in to your email list excitedly in order to receive more information about Internet Marketing. Now, if you send them promotions about dog training, what are the chances of obtaining a high Click Through Rate (CTR)? Very little.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>Aside from you being thought of as another spammer by your visitors, this low CTR is mainly because the marketing message is not relevant to the audience and for what they first signed up for. Therefore, no sales.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>To combat this, email segmentation is used.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>Email segmentation should be used to deliver pinpoint targeted messages to your mailing list, as the increased relevance will help your subscribers to feel more understood and therefore boost trust and sales.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ezinearticles.com/?id=2801201"><P>However, there are two ways to do this:</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CF9B88ED-74E8-459B-833D-CAC50F01AB3F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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