Financial Services Ad Cuts Drag Online Spending Down, Entertainment, Automotive,CPG Remain Up


	Financial Services Ad Cuts Drag Online Spending Down, Entertainment, Automotive,CPG Remain Up
fuordigital
9-20-2008 3:28 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/541d2839-7d8d-4587-819f-d41c239601dd/CFC363C2-AF33-45EB-A745-28BB88348105/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/" href="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/">Financial Services Ad Cuts Drag Image-based Spending Down 6%</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/2817F866-5656-44AC-93B0-6D61694DAAA2" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><P>A 27% decline in image-based online ad spending by financial services companies drove a 6% year-over-year decrease in total image-based online advertising and a 9% slide in image-based impressions in the first half of 2008, <A href="http://www.nielsen.com/media/2008/pr_080918b.html">according to</A> <A href="http://www.nielsen.com">Nielsen Online</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/BAA37EA3-8F7C-479D-AD3A-392A1BFDDD1D" alt="nielsen-online-financial-services-industries-image-based-spending-june-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><P>The financial services industry, which is consistently among the top online advertiser segments, spent an estimated $1.1 billion during the first two quarters, compared with $1.5 billion during the same period in 2007. The public services industry - historically a smaller advertising segment - also contributed to the decrease, declining 38%.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><P>A number of industries, however, did show strong growth in online advertising:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Entertainment industry spending increased 47%, compared with the same period in 2007.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">The automotive industry had 45% growth.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/financial-services-ad-cuts-drag-image-based-spending-down-6-6084/nielsen-online-financial-services-industries-image-based-spending-june-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Consumer goods advertisers were up 32%.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CFC363C2-AF33-45EB-A745-28BB88348105/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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