Emails Miss Mark for Most of Gen Y


	Emails Miss Mark for Most of Gen Y

butesch

3-17-2009 12:08 PM

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email, gen y, research, 2009

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f9412b85-f113-4ec7-a5dd-ab4d1ad28752/D103B030-D988-4B38-BB5A-831B94F79E46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" href="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><H2>Emails Miss Mark for Most of Gen Y</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>The study of Generation Y consumers - also known as Milennials, finds that this age group would potentially welcome direct brand interactions through email, but wants more ability to control, organize and manage the interactions.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><LI value="0">Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><LI value="0">More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/emails-miss-mark-for-most-of-gen-y-8292/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>“While online marketing continues to evolve, traditional email communications from marketers have remained surprisingly stagnant,” said Michael Della Penna, PMN’s co-founder and executive chairman “For email to remain relevant for today’s ‘iPhone generation,’ brands must introduce new thinking and innovative features that give users more control and allows them to participate in a mutually beneficial relationship with them.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D103B030-D988-4B38-BB5A-831B94F79E46/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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