Facebook backtracks on Beacon


	Facebook backtracks on Beacon

ericskiff

11-30-2007 12:16 PM

1001 views

ericskiff says:

I wish this had been opt-in from the start, but I'm glad to see Facebook changing their program to make it less intrusive. I definitely don't want Christmas gifts ruined because someone can see what I purchased on a non-facebook site.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5bc45eed-4c33-4ede-aa27-9788b876a378/D21BF031-4EA9-42C3-A243-19124022F359/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130" href="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130" style="font-size: 11px;">www.theglobeandmail.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130"><P>SAN FRANCISCO  — Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130"><P>
The concessions were made after more than 50,000 Facebook users signed an online petition blasting the system, called “Beacon,” as a galling intrusion that put the Palo Alto-based startup's pursuit of profit ahead of its members' privacy interests.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130"><P>
More than 40 different Web sites, including Fandango.com, Overstock.com and Blockbuster.com, had embedded Beacon in their pages to track transactions made by Facebook users.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130"><P>
This time around, a customer support representative expressed Facebook's regrets in a Wednesday night note that foreshadowed the changes made Thursday.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.wgtfacebook1130/BNStory/Technology/?page=rss&id=RTGAM.20071130.wgtfacebook1130">users will be given greater control over whether they want to participate in a three-week-old program that circulates potentially sensitive information about their online purchases and other activities.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D21BF031-4EA9-42C3-A243-19124022F359/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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