Thought this was a very colorful piece and worth the quick read at the source. It was written by a long time publishing exec who provides a personal view into the evolution of an industry caught smack in the middle of a technology and media revolution. Having read a number of insightful posts recently (here on Amplify) regarding magazine industry's struggle to bridge traditional and new media, this particular story resonated with me. I wonder if any old school mag publishing execs are still the decision makers. If so, do they realize Mr. Darwin is still sitting in their corner office...