Now owned by Tata, Land Rover celebrates its 60th anniversary this year.
After WWII, steel was in short supply and Rover needed it to build cars, but the UK government demanded guarantees of good overseas sales before supplies would be forthcoming.
Wilks envisiged a "stopgap model", one that appealed to foreign markets. He and his brother Spencer (Rover's MD) owned a farm on Anglesey where their families holidayed. They used a war-surplus Willys Jeep as a template but found weaknesses in its design and Maurice reasoned they could do better.
The brothers walked along the vast sands of Red Wharf Bay on Anglesey, talking about their idea and sketched a basic design for the vehicle in the damp sand. It would offer the benefits of a tractor with on-road usability. The Land Rover was born.
The marque is recognised across the globe and the original has proved to be the most versatile of all vehicles, but an Anglesey beach is where it all began, with a drawing in the sand 61 years ago.

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