A barbell industry- Gamers and Social Gamers


	A barbell industry- Gamers and Social Gamers

rcerf

10-27-2009 8:05 PM

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rcerf says:

"Most social game players are more like kids. They have short attention spans. They want to do something quickly and with as few clicks as possible. The eye candy distracts them or turns them off."

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ad829bd9-aeed-4d42-9d32-2ca3588149bf/D44E5872-B9B6-471B-8AA3-E2C0AFE88A86/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://games.venturebeat.com/2009/10/26/norwests-tim-chang-explains-why-virtual-goods-are-so-hot-in-social-games/" href="http://games.venturebeat.com/2009/10/26/norwests-tim-chang-explains-why-virtual-goods-are-so-hot-in-social-games/" style="font-size: 11px;">games.venturebeat.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://games.venturebeat.com/2009/10/26/norwests-tim-chang-explains-why-virtual-goods-are-so-hot-in-social-games/"><P><STRONG>TC: </STRONG>You and I are gamers and we grew up appreciating traditional games based on high production values, extremely immersive stories, long-engagement sessions and old school gamers forget that non-gamers get turned off by the same elements that turn gamers on. Full 3-D graphics scares away non-gamers. It’s two ends of the spectrum. A traditional gamer may look at something and view it as a piece of crap. A lot of people looked at <A href="http://www.clubpenguin.com" bitly="BITLY_PROCESSED">Club Penguin</A> and thought it was a piece of crap. I’ve seen two-dozen pitches trying to beat Club Penguin with full-production values, better 3-D graphics and all this other stuff. When they let kids play it, they find kids get lost. If the kids can’t jump in a mini game, they get bored. Most social game players are more like kids. They have short attention spans. They want to do something quickly and with as few clicks as possible. The eye candy distracts them or turns them off.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D44E5872-B9B6-471B-8AA3-E2C0AFE88A86/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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