Less is More on the Web


	Less is More on the Web

kmakice

7-10-2007 4:56 PM

447 views

tags:

world wide web, attention, cognition, research

1 Comment |

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7-10-2007 9:32 PM

egoldstein

"Less is more" - i guess you could say i agree with that!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/346ea91c-683e-453b-846d-4f9b01da81fd/D4CF7012-F418-4019-89EF-A99F275C3666/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.physorg.com/news103293004.html" href="http://www.physorg.com/news103293004.html" style="font-size: 11px;">www.physorg.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news103293004.html"><DIV id="Preview"> 
Researchers at the University of Missouri-Columbia have found that less is more when it comes to online content. In a study that examined responses to pictures viewed online, the researchers found that people were able to pay more attention to pictures selected from a small array of choices than from a large array of choices. These findings may have implications for Internet search engines, advertising and news sites.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news103293004.html">Participants who had selected from the limited array remembered the pictures with 99 percent accuracy, while participants who had selected from the extensive array only remembered the pictures with 89 percent accuracy. Participants also were faster at recognizing the pictures selected from the limited array.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news103293004.html">These results may have implications for presenting content online, especially for search engines and news portals, as well as sites that utilize advertising. Wise said companies might consider presenting fewer picture options online. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D4CF7012-F418-4019-89EF-A99F275C3666/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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