MSN Cashback Search Strategy Successfully Attracting Visitors


	MSN Cashback Search Strategy Successfully Attracting Visitors

fuordigital

10-4-2008 10:25 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ae83c8a6-59c6-45c7-af89-b6156f6fc7da/D6773A5C-3E43-40D2-81E2-533E3E7DA22F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html" href="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html" style="font-size: 11px;">weblogs.hitwise.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><H3>MSN Cashback successfully attracting visitors</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><P>This week <A href="http://www.MSN.com">MSN</A> announced the launch of <A href="http://www.getsearchperks.com">SearchPerks!</A>, a new promotion that rewards visitors that use <A href="http://www.live.com">Live Search</A> with tickets redeemable for various prizes. The latest endeavor is separate from the Live Search <A href="http://search.live.com/cashback">Cashback</A> rebate program launched a few months ago, but certainly uses a similar tactic (pay for search) to reach the same goal (drive search activity) on MSN’s search properties (including both MSN Search & Windows Live Search). So far the question has been are people using Cashback? Is it a successful promotion - particularly with the launch of another? </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/weblogs.hitwise.com/img/013D1ABB-7299-4AE6-B98C-9CC30BD77BC9" alt="Share of Searches Sept 08.png" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/weblogs.hitwise.com/img/89023638-BCBE-4670-A99A-4F34E782FE57" alt="Cashback Share Analysis.png" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><P>Who is visiting MSN Cashback? For the 4 weeks ending Sept. 27, 2008, the visitors to MSN Cashback were skewed slightly more female and represented 55% of traffic. Nearly half of the visitors were between the ages of 25 to 44: 22% were aged 25 to 34 and 27% aged 35 to 44. The majority of the visitors have a HH income of under $100k.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/heather-dougherty/2008/10/msn_cashback_successfully_attr.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/weblogs.hitwise.com/img/C08F4DC9-F53A-4F82-A03E-53FA204A9ADF" alt="Cashback HH Income.png" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D6773A5C-3E43-40D2-81E2-533E3E7DA22F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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