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CBS: 46% of TV Audience Watch Network's Shows Online
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7-22-2008 11:25 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5d7ff745-268c-49bf-a44f-8ff95b7fe59e/D76D260A-A806-4109-A05F-3E42ED8817B1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i7acd7b40d17fdd922733e403acdc6ff7" href="http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i7acd7b40d17fdd922733e403acdc6ff7" style="font-size: 11px;">www.mediaweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i7acd7b40d17fdd922733e403acdc6ff7"><H3 class="lg">CBS: 46% of TV Audience Watch Network's Shows Online</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i7acd7b40d17fdd922733e403acdc6ff7"><DIV> CBS has provided more evidence to support the much-repeated theory that streaming full-length episodes of prime-time series is mostly additive for the broadcast networks and does little to threaten TV viewing.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i7acd7b40d17fdd922733e403acdc6ff7"><DIV> According to a new report issued by CBS Interactive, less than half of the network’s online audience (46 percent) primarily views their favorite shows online, and most say that the wide availability of these shows across the Internet does not impact their TV viewing. In fact, 35 percent of the nearly 50,000 streamers survey by researcher Magid Media Labs on behalf of CBS reported that they are more likely to view shows on the network as a result of having been exposed to content on the Web.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D76D260A-A806-4109-A05F-3E42ED8817B1/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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