Women don't click with online videos


	Women don't click with online videos

MrWeather

4-16-2007 3:01 AM

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news, culture, tech, internet

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b0a23060-fdff-4c42-988c-eb84ef5d733e/D7EA6E8D-1E5E-4E07-A7C2-818565EC14B6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.stuff.co.nz/4025038a11275.html" href="http://www.stuff.co.nz/4025038a11275.html" style="font-size: 11px;">www.stuff.co.nz</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><H1>Women don't click with online videos</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><STRONG>Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><P>But the report also says only 66 per cent of those women are watching videos online compared to 78 per cent of men.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><P> "Men are more visual than women, who tend to communicate in writing and or in words," said Debra Aho Williamson, senior analyst with eMarketer and the author of the report.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><P>"Women are more likely to use the Internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do," Williamson said.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><SPAN>"Men are more likely to use the Internet to have fun. And a lot of what you see on <A href="http://youtube.com">youtube.com</A> is silly, time-saving kinds of things that maybe women don't feel they have the time for, or don't want to have the time for."
</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stuff.co.nz/4025038a11275.html"><P> Today's generation of teenage girls will also make a difference because they are used to viewing video online as much as their male counterparts, she said.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D7EA6E8D-1E5E-4E07-A7C2-818565EC14B6/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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