I was initially pessimistic about this concept. But the more I thought about it, the more I realized how great people's desire to publish their lifestream is...including what they purchase. As an opt-in service rather than what beacon tried to do, it might just work. I have not tried the service and the execution of the idea is critical, but there are potential ecommerce, lead generation, and advertising opportunities that could provide justbought.it with a rare money making formula.

Thanks for your comments... you're right about people's desire to lifestream and the desire to share things they are really happy with. Our next step is to integrate our white label version to online stores so consumers have the option to quickly let their facebook and twitter friends know what they just bought.