Viral hooks - the power of Web 2.0


	Viral hooks - the power of Web 2.0

Julia Bradley

5-20-2008 3:03 PM

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tags:

web 2.0, social media, ziggs, ad age

Julia Bradley says:

Comparing Web 2.0 viral loops to Velcro is a brilliant analogy, made by David Armano in an Ad Age article.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8c6ba9d6-219a-45e6-8f27-8178faa2959a/D9F2DDBC-45A8-4D0A-8633-ADCE7072EBB2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/digitalnext/article?article_id=127203" href="http://adage.com/digitalnext/article?article_id=127203" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digitalnext/article?article_id=127203"><H1>Web 2.0 Is Velcro</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digitalnext/article?article_id=127203">"what's the viral hook in your product?" </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digitalnext/article?article_id=127203">The science of Velcro is simple. One side of the material is composed of 
thousands of tiny "hooks," while the other side is made of just as many "loops." 
When the hooks engage with the loops, they stick. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digitalnext/article?article_id=127203">And that's why Web 2.0 is Velcro. Marketers, designers and developers alike are 
scrambling to figure how two things: <BR><BR>1. What are the viral "hooks" that 
capture people's attention? <BR>2. What are the viral "loops," which create 
infinite engagement that spreads like wildfire? <BR></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D9F2DDBC-45A8-4D0A-8633-ADCE7072EBB2/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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