Social Networking Impacting Email Marketing


	Social Networking Impacting Email Marketing

fuordigital

8-4-2008 9:50 PM

260 views

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from August 4, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/16dacd5c-b2dd-4076-aea1-fad3290c80d9/DA76902F-6870-4AC5-83B4-65BB71CAB0F3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing" href="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing" style="font-size: 11px;">www.webpronews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing"><H2>Social Networking Impacting Email Marketing</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing"><P>In the report, titled "The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools," researchers found emerging forms of communication are reducing the use of email.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing"><P>Twenty-two percent of email users said they use social networking sites instead of email, with more saying they have used instant messaging, text messaging, and cell phones instead.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing"><P>"Consumers' confidence in e-mail has become shaken by irrelevant communications and high message frequency, which are top drivers of subscribers' churn and channel skepticism," explained David Daniels, Vice President, Research Director and Lead Analyst of the report for <A title="email marketing" href="http://www.jupiterresearch.com/bin/item.pl/home/">JupiterResearch</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.webpronews.com/topnews/2008/08/04/social-networking-impacting-email-marketing"><P>In 2007, 51 percent of email users said email had led to at least one online purchase, and 47 percent said the same for off-line purchases. In 2008, the number of email users declined to 44 percent for online purchases and 41 percent for off-line purchases.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DA76902F-6870-4AC5-83B4-65BB71CAB0F3/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from fuordigital

Today's Top Clips