Ajax | Clipmarks


	Ajax

egoldstein

7-20-2005 6:55 PM

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tags:

ajax

egoldstein says:

This technology needs to be embraced

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ccbb3168-a156-4db3-bc2f-fa8bffcbe147/DBE0DEDC-FA9D-43AF-9731-232F1770CDC3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2005/07/20/ajax_may_undermine_web_advertising_analytics_models/" href="http://www.marketingvox.com/archives/2005/07/20/ajax_may_undermine_web_advertising_analytics_models/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2005/07/20/ajax_may_undermine_web_advertising_analytics_models/">
<P>Ajax, a do-it-yourself approach using a hodgepodge of JavaScript, Dynamic HTML, and XML to create faster and more interactive sites, may soon cause web publishers, online advertisers and web analytics firms to change how they function, <A href="http://www.techweb.com/wire/showArticle.jhtml?articleID=165702733">writes</A> TechWeb's Fredric Paul (via <A href="http://www.paidcontent.org/pc/arch/2005_07_16.shtml#014821">paidcontent</A>), adding: "Ajax shatters the metaphor of a web 'page' upon which much of web publishing and advertising is based." It has already become so popular that Microsoft plans to build an Ajax tool, code-named Atlas, and it is in use at Google Maps and Yahoo's Flickr.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2005/07/20/ajax_may_undermine_web_advertising_analytics_models/">
<P>Ajax reduces the need for an entire webpage to reload to show fresh data: "It questions the assumptions of why do I have to do a page refresh to do anything," according to Adaptive Path's Lane Becker. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DBE0DEDC-FA9D-43AF-9731-232F1770CDC3/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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