'Gamma Women' 55 Million Strong, to Define New Marketing Model


	'Gamma Women' 55 Million Strong, to Define New Marketing Model

fuordigital

9-12-2008 10:37 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3c22a46b-de1e-41c7-a611-e0701370d481/DC8D04E8-344F-44E9-91A4-12AFC016FDA8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/" href="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/">'Gamma Women' 55 Million Strong, to Define New Marketing Model</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/257C7A4C-A620-4A22-B700-91EE409021AA" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><P>The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, <A href="http://meredith.mediaroom.com/index.php?s=press_releases&item=429">according to</A> a <A href="http://www.gammawomen.com/download/executive_summary.pdf">report</A> (pdf) from <A href="http://www.meredith.com">Meredith Corporation</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><P>As the social and technological environment becomes more suited to their communication styles, their influence in the marketplace will give rise to a new marketing model, the report suggests.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><P>Gamma women stand in direct contrast to “Alpha” women, who value status and express their high standing on the social ladder through clothes, homes, cars, careers and families, the report states.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/1DB4FEDB-9DD3-4454-A5E4-41BCD83813F9" alt="meredith-gamma-women-style-influence-sept-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/meredith-gamma-women-style-influence-sept-2008jpg/"><P>Gammas may be equally well-off financially, but their choices express their creativity and personal style, making their homes comfortable and welcoming, and doing their part to preserve the environment, according to Meredith.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DC8D04E8-344F-44E9-91A4-12AFC016FDA8/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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