The case for launching multinationally as a startup: do it or get cloned!


	The case for launching multinationally as a startup: do it or get cloned!

Geekette

10-7-2007 6:16 PM

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tags:

multinational, social-networking, social bookmarks, international startups, clipmarks

Geekette says:

Food for thought, especially for a successful startup like Clipmarks.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/be842f09-7bfe-4739-b7ff-6d642ee7ea1e/DFBAC4F8-BC22-44AE-B866-A23FFCC3C82E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.economist.com/displaystory.cfm?story_id=9803915" href="http://www.economist.com/displaystory.cfm?story_id=9803915" style="font-size: 11px;">www.economist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.economist.com/displaystory.cfm?story_id=9803915"><H2>Social-networking and video-sharing sites are booming</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.economist.com/displaystory.cfm?story_id=9803915"><P><A title=" (opens in a new window) " href="http://www.xiaonei.com/" target="_blank">XIAONEI.COM</A> does not just look like Facebook, the booming social-networking website. As well as borrowing its design, it has also lifted its strategy and transplanted it to China. It is not alone. All the big “Web 2.0” sites—those that let people share information, collaborate and link up with friends—have many Chinese knockoffs. <A title=" (opens in a new window) " href="http://www.youtube.com" target="_blank"></A>YouTube, the video-sharing site that is now part of Google, has over 200 copycats in China, about 10% of them backed by venture capital, says Isaac Mao, an internet investor and a Chinese blogging pioneer.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.economist.com/displaystory.cfm?story_id=9803915">And no wonder, since most Web 2.0 sites do not have official Chinese versions. So enterprising start-ups simply copy the ideas and graphics, and localise them to suit Chinese tastes. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.economist.com/displaystory.cfm?story_id=9803915">Cultural compatibility is much less of a problem, given the extent to which Chinese society is built on personal connections, or <EM>guanxi</EM>. Online social-networking is a logical extension of such relationships</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DFBAC4F8-BC22-44AE-B866-A23FFCC3C82E/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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