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Beware words that prompt mental images
Mohir
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2-24-2008 10:18 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d162beb1-5a2e-48a5-bfa8-35401e26b0e3/E0190CB0-329B-4CB7-BC30-DBC20C4B2A79/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newscientist.com/channel/being-human/mg19726445.000-beware-words-that-prompt-mental-images.html?feedId=online-news_rss20" href="http://www.newscientist.com/channel/being-human/mg19726445.000-beware-words-that-prompt-mental-images.html?feedId=online-news_rss20" style="font-size: 11px;">www.newscientist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/channel/being-human/mg19726445.000-beware-words-that-prompt-mental-images.html?feedId=online-news_rss20"><P>SOME words really do <A href="http://www.newscientist.com/channel/opinion/mg19726382.100-perspectives-meaning-and-the-body.html" linkindex="66" set="yes">conjure up mental images</A>, and that can drive you to distraction - literally.</p> <P>Zachary Estes at the University of Warwick, UK, and his team asked students to identify a target letter appearing briefly at the top or bottom of a computer screen. Just before the letter appeared, some saw the word "hat" in the centre of the screen. Those students were slower and less accurate at identifying the target letter if it then appeared at the top of the screen</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/channel/being-human/mg19726445.000-beware-words-that-prompt-mental-images.html?feedId=online-news_rss20">Estes thinks the brain associates "hat" with the "up" position, and conjures up a mental picture of a hat high on the screen. This distracts you from identifying a letter occupying the same space. "It's like putting two pictures on top of each other - it's difficult to see either of them clearly," he says.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E0190CB0-329B-4CB7-BC30-DBC20C4B2A79/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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