Bizzare Brand Extentions


	Bizzare Brand Extentions

shirugitsune

8-9-2009 1:09 AM

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shirugitsune says:

An excerpt about bizarre brand extensions that i found amusing.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cf517e76-6231-4d7c-a109-10d54c30af1c/E01AE318-0219-4C43-9F64-A93E9A92DD4F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mentalfloss.com/blogs/archives/26473" href="http://www.mentalfloss.com/blogs/archives/26473" style="font-size: 11px;">www.mentalfloss.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473"><DIV><SPAN class="blog_title"><A href="http://www.mentalfloss.com/blogs/archives/26473">Cheetos Lip Balm & More Bizarre Brand Extensions</A></SPAN>
<BR /><SPAN class="posted_by">by <SPAN class="author"><A title="Posts by Mario Marsicano" href="http://www.mentalfloss.com/blogs/archives/author/mario-marsicano/">Mario Marsicano</A></SPAN> - June 16, 2009 - 11:22 PM</SPAN>
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">in general, corporate brand extensions are serious attempts to grow a brand beyond its initial range of products.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">This also reminded me of Burger King’s other recent brand extension – a new fragrance called Flame by BK.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">2. Cheetos Lip Balm</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.mentalfloss.com/img/5D5874A2-3C50-4221-A69A-4A6D2D0FC534" alt="cheetos-balm.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">The basic rule is, ‘if it tastes good, why not smear it on your face?’</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">5. NASCAR romance novels</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.mentalfloss.com/img/7165D0A9-A158-4B85-B31A-B36F84E59F7B" alt="full-throttle.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">7. Gerber Singles</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.mentalfloss.com/img/DB8FC327-02EC-4F6C-B3C3-DB21876CE144" alt="gerber singles" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.mentalfloss.com/img/9BD61E5F-07FC-473D-A4A8-B730C0E7E0EB" alt="Picture 74.png" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mentalfloss.com/blogs/archives/26473">Sounds like something out of an April Fool’s Day press release—a baby food company releasing a version of its product for adults. Gerber Singles were no joke, though, and small jars containing fruits, vegetables, starters, and desserts appeared on store shelves in 1974. Clearly it wasn’t a good idea. Customers had no interest in eating Creamed Beef out of a baby food jar, and the name of the product, “Singles” couldn’t have helped either. As <EM>Business 2.0</EM>’s Susan Casey said, “they might as well have called it ‘I Live Alone and Eat My Meals From a Jar.’</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E01AE318-0219-4C43-9F64-A93E9A92DD4F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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