Nielsen Finds TV Viewing and Internet Use are Complimentary


	Nielsen Finds TV Viewing and Internet Use are Complimentary

fuordigital

11-7-2008 8:38 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/febda099-dcc2-447b-ae11-a63d0cdef512/E1E905D9-FF03-48B5-857D-E39FDE879C33/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nielsen.com/media/2008/pr_081031.html" href="http://www.nielsen.com/media/2008/pr_081031.html" style="font-size: 11px;">www.nielsen.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/media/2008/pr_081031.html"><H1>TV Viewing And Internet Use Are Complementary, Nielsen Reports</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/media/2008/pr_081031.html"><H2 class="style1">Heaviest TV Viewers Are Also Heaviest Users of Internet;
30% of In-Home Online Activity Takes Place While Simultaneously Watching TV </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/media/2008/pr_081031.html"><P><STRONG>New York, NY, October 31, 2008:</STRONG>  The Nielsen  Company’s new TV/Internet Convergence Panel, which electronically measures both  television and Internet usage in the same homes, has found that television  viewing and online video streaming are complementary activities. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/media/2008/pr_081031.html"><P>According  to the convergence panel, the heaviest users of the Internet are also among the  heaviest viewers of television: the top fifth of Internet users spend more than  250 minutes per day watching television, compared to 220 minutes of television  viewing by people who do not use the Internet at all.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/media/2008/pr_081031.html"><P>Nielsen  found that the reverse is true as well – the lowest consumers of television  have the lowest usage levels for the Internet. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E1E905D9-FF03-48B5-857D-E39FDE879C33/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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