"Even optimists acknowledge the obstacles. In a report this year, Evalueserve, a research firm, predicted that “person-to-person offshoring,” both consumer services and services for small businesses, would grow rapidly, to more than $2 billion by 2015. Yet consumer services, in particular, are in a “nascent phase,” said Alok Aggarwal, chairman of Evalueserve and a former I.B.M. researcher. “It’s promising, but it’s not clear yet that you can build sizable companies in this market.”

Veterans of the business offshoring boom predict an emerging market, but most are not investing. Nandan M. Nilekani, co-chairman of Infosys, said there is “definitely an opportunity in the globalization of consum...

"Even optimists acknowledge the obstacles. In a report this year, Evalueserve, a research firm, predicted that “person-to-person offshoring,” both consumer services and services for small businesses, would grow rapidly, to more than $2 billion by 2015. Yet consumer services, in particular, are in a “nascent phase,” said Alok Aggarwal, chairman of Evalueserve and a former I.B.M. researcher. “It’s promising, but it’s not clear yet that you can build sizable companies in this market.”

Veterans of the business offshoring boom predict an emerging market, but most are not investing. Nandan M. Nilekani, co-chairman of Infosys, said there is “definitely an opportunity in the globalization of consumer services,” and he listed several possibilities, even psychological counseling and religious confessionals. But, he added in an e-mail message, “This is just ‘blue sky’ thinking! We have no business interest at this point in this direction.”

What the offshore consumer services industry needs, it seems, is a solid success story in some promising market. "