UnBranding

Naomi-K

3-3-2008 10:03 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e7032cf7-1725-440b-996e-4e31c7426cf0/E509E35D-662C-4DC5-B1B1-2E00B21E0069/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://technorati.com/posts/oivUKoPP70p%2B0Jbhx6TZ2EPG3NLGqw3m1t3wN2ouRPI%3D" href="http://technorati.com/posts/oivUKoPP70p%2B0Jbhx6TZ2EPG3NLGqw3m1t3wN2ouRPI%3D" style="font-size: 11px;">technorati.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://technorati.com/posts/oivUKoPP70p%2B0Jbhx6TZ2EPG3NLGqw3m1t3wN2ouRPI%3D"><P> Dear CMO:  Brands tend to elevate perceived value in a market segment. Differentiated products are highly brand driven -- look at the fashion industry -- and even commodities have shown remarkable sensitivity to branding. Just ask Intel. Or Nutrasweet. So when an age old business that has evolved along side humanity since the dawn of time begins to shift towards unbranding, it's worth noting.   The shift to organic food has given rise to retail (and branded) success stories like Whole Foods, but as "big organic" becomes mainstream, the real growth industry becomes the "unbranded on purpose" farmer's market. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E509E35D-662C-4DC5-B1B1-2E00B21E0069/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Naomi-K says:

Interesting concept. After all, branding is a fairly new concept. So is organics - back in the day it was a default condition. There was no such thing as non-organic food.

Was everything branded back in the day too? Or was it simply personalized, hand made and unique. Is the concept branding is trying to sell?

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UnBranding

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