A Peek Into H&M's Workroom


	A Peek Into H&M's Workroom

Lauren Sherman

3-25-2008 10:16 AM

189 views

Lauren Sherman says:

As head designer Margareta van den Bosch heads into semi-retirement, she and her protege, Ann-Sofie Johansson, discuss the future of fast fashion. This is a fun read for anyone interested in the state of the industry.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/316e3422-0fc7-47c1-a1c8-c944df5160f4/EAFC3EA1-F6E3-403A-A425-005BD1A13B0F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wwd.com/issue/article/today/123697?page=0" href="http://www.wwd.com/issue/article/today/123697?page=0" style="font-size: 11px;">www.wwd.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wwd.com/issue/article/today/123697?page=0">Today, there are more than 100 designers in the bustling department. Twenty 
designers alone deal with prints. Most of the staff are Swedes, many of whom 
have worked for years at H&amp;M. But there are also designers from countries 
such as England, Holland, Switzerland, Belgium, Denmark, Norway, Finland, 
Australia, Argentina, the U.S., South Africa and Portugal. No one counts how 
many designs are produced a year, but it's safe to estimate there are thousands, 
ranging from drainpipe jeans for teenage girls to maternity dresses for 
expectant mothers.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EAFC3EA1-F6E3-403A-A425-005BD1A13B0F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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