Mobile Internet Users 60% More Likely to Accept Mobile Advertising


	Mobile Internet Users 60% More Likely to Accept Mobile Advertising

fuordigital

9-20-2008 3:42 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b824638e-d102-49b7-8b54-c1b14d91fa7e/EB6CB777-8F4D-4AD2-AB96-D4B6A34CB339/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/" href="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/">Mobile Internet Users 60% More Likely to Accept Mobile Advertising</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/B8554063-CF4F-465B-9B1D-B0ADA617AB1B" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/"><P>The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60% more likely than data users to be open to mobile advertising, according to a <A href="http://www.nielsenmobile.com/documents/CriticalMass.pdf">report</A> (pdf) from <A href="http://www.nielsenmobile.com/documents/RealizingPotential.pdf">Nielsen Mobile</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Mobile internet has reached a critical mass as an advertising medium in the US. In May 2008, there were 40 million active mobile internet users - a fraction of the 95 million US mobile users who subscribe to the service but do not necessarily use it, and a smaller fraction of the 259 million wireless users who are mobile data subscribers:</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/nielsen-mobile-subscribers-mobile-data-services-2-sept-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/E34204B4-38D3-4C95-8633-AE71A59528FB" alt="nielsen-mobile-subscribers-mobile-data-services-2-sept-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EB6CB777-8F4D-4AD2-AB96-D4B6A34CB339/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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