Four in Ten Americans Recall Seeing an Ad on their Mobile Device


	Four in Ten Americans Recall Seeing an Ad on their Mobile Device

fuordigital

11-5-2008 8:43 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8c236866-cf9a-4e35-9a0e-a7ddcee976c4/EC37BB65-6A5A-4250-9A90-8ED950337E01/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82" href="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82"><H3 class="lg">Mobile Messages Gain Awareness</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82"><H3 class="med">Text is tops as 100 million-plus people are exposed to ads</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82"><DIV>
<B>NEW YORK</B> Awareness of mobile ads has accelerated, per the
new Limbo-GfK Technology Advertising Report being released this
week. A record 104 million people (or an estimated four in 10
Americans) recalled seeing an ad on their mobile device between
July and September -- the highest mark since the report was
introduced last year.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82"><DIV>
"Brands are doing more with mobile, spending more," said Rob
Lawson, founder of Limbo, a mobile social networking community.
"Only two years ago they didn't see it as a channel where they
would see ads. Now they are increasingly aware. One hundred and
four million isn't the same as TV, but the audience is
significant." The survey was based on responses from 1,000 adults
polled via the phone.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82">Sixty million Americans saw a text ad, a 42 percent
increase from just nine months ago</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i63073cda9189a10c3762e142ffe89d82">Thirty-one million people, meanwhile, viewed mobile Web ads</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EC37BB65-6A5A-4250-9A90-8ED950337E01/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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