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Fragment or be Fragmented
Amanda Mooney
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2
6-12-2007 11:19 PM
424 views
tags:
social media
,
media
,
marketing
,
amanda mooney
,
web
,
web 2.0
,
advertising
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ddf82789-a85b-4ed9-89a1-da2791ef5e84/EFE4CC39-2068-48FE-A922-62B4C23DC326/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003596411" href="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003596411" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003596411"><DIV>"Fragment or be fragmented."</DIV> <BR clear="none" /><DIV>"We're moving from a world where the marketer or content owner drives the consumer to a destination to where the consumer is everywhere," he said. "What marketers have to think about is how they follow content around the Web."</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003596411">NBC Universal yesterday said it would distribute content through a deal with widget company Clearspring. This would allow users to embed widgets with NBC video on their social network pages and blogs. CBS is aggressively pursuing the same strategy, setting up its CBS Audience Network that will pipe content through various digital platforms.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EFE4CC39-2068-48FE-A922-62B4C23DC326/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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