Feeling powerless leads to expensive purchases


	Feeling powerless leads to expensive purchases

kmcolo

6-26-2008 11:35 AM

178 views

tags:

psychology, debt, spending, marketing

2 Comments |

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6-26-2008 5:18 PM

Socratoad

Ah yes, Homo Consumens.

6-27-2008 11:22 AM

mona

........also commonly known as "retail therapy"

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/43bf9e26-f5c6-48dd-a88d-6d94e41c55fc/F53686DA-3D4C-4283-BF14-CB1223E18F4C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://esciencenews.com/articles/2008/06/25/the.high.cost.low.status.feeling.powerless.leads.expensive.purchases" href="http://esciencenews.com/articles/2008/06/25/the.high.cost.low.status.feeling.powerless.leads.expensive.purchases" style="font-size: 11px;">esciencenews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://esciencenews.com/articles/2008/06/25/the.high.cost.low.status.feeling.powerless.leads.expensive.purchases">Feeling powerless can trigger strong desires to purchase products that convey high status, according to new research in the <I>Journal of Consumer Research</I>. In a study that may explain why so many Americans who are deeply in debt still spend beyond their means</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://esciencenews.com/articles/2008/06/25/the.high.cost.low.status.feeling.powerless.leads.expensive.purchases"><P>"This increased willingness to pay for status-related objects stems from the belief that obtaining such objects will indeed restore a lost sense of power," write the authors. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://esciencenews.com/articles/2008/06/25/the.high.cost.low.status.feeling.powerless.leads.expensive.purchases"><P>"Spending beyond one's means in obtaining status-related items is a costly coping strategy for dealing with psychological threats such as feeling powerless."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F53686DA-3D4C-4283-BF14-CB1223E18F4C/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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