2007 Brands Punk'd by Social Media


	2007 Brands Punk'd by Social Media

fuordigital

6-3-2008 12:29 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/06cdc652-c6bc-4781-8656-dc2d00959412/F78D7C05-532E-4CBB-9BBF-39B93D103C39/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html" href="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html" style="font-size: 11px;">blogs.forrester.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><H3 class="entry-header">Brands Punk'd By Social Media</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html">[Posted by <A href="http://www.forrester.com/rb/analyst/Jeremiah_Owyang">Jeremiah Owyang</A>]</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><li style="margin-left:16px;padding-left: 0px;"><A href="http://www.startribune.com/business/11987331.html">
Target's Rounders program "This is our secret game"</A>
Target encouraged it's premier members in the rounders program to pump up it's brand in a Facebook group, sadly, the covert operation ended up on blogs and then mainstream media </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><li style="margin-left:16px;padding-left: 0px;"><A href="http://blog.digg.com/?p=74">HD DVD Decoded by Digg, unDugg, then Dugg again</A>
Digg users publish HD code, industry freaks out, Digg maintains stance. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><li style="margin-left:16px;padding-left: 0px;"><A href="http://www.boingboing.net/2007/07/12/whole-foods-ceo-caug.html">Wholefoods CEO caught being a troll</A>
Whole Foods CEO, was anonymously trashing competitors and pumping company up on Yahoo finance boards. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><li style="margin-left:16px;padding-left: 0px;"><A href="http://www.youtube.com/watch?v=R06dAgpmmbg">Delta holds customers hostage</A>
What's worse than being held prisoner on Delta's dirty plane? (Video), watching the crew getting off da plane.  Oh, and no food, crying babies, but one talented videographer. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><li style="margin-left:16px;padding-left: 0px;"><A href="http://www.customerthink.com/blog/more_on_rats_restaurant">Taco Bell's infestation crawls into YouTube</A>
A minor rat problem moved it's way to YouTube, spreading faster and farther than expected, a total of more than one million views for <A href="http://youtube.com/results?search_type=search_videos&search_query=rats%20taco%20bell&search_sort=relevance&search_category=0&page=1">all videos</A>. Submitted by <A href="http://www.customerthink.com/user/graham_hill">Graham Hill</A></LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F78D7C05-532E-4CBB-9BBF-39B93D103C39/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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