When Should You Start Branding?


	When Should You Start Branding?

weirdguy

11-10-2007 4:33 PM

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tags:

brand, business, marketing, management, leadership

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/800c43d0-8c26-43f4-aff3-f55860f55092/F89C7870-F42E-43A0-851D-9F4BA10098EC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/" href="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/" style="font-size: 11px;">weirdblog.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/"><P><STRONG>Wrong Thinking</STRONG>
A lot of the small and mid-size companies I work with have many of the same pressure points. As a result prioritizing can become a daily juggling act. What should the business do next? Marketing? Advertising? R&D? Resource development? Infrastructure? What’s next?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/"><P>I usually drive the discussion back toward the brand.
- Who are you?
- What is your vision?
- What do you uniquely do?
- Above all, what do others say about you?
Often, the excuse from leadership is that they are too busy to work on this. “Branding will come later,” they say. The fallacy is that <EM>branding</EM> is often equated with <EM>marketing</EM> or <EM>public relations</EM>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/">
- Branding is what customers tell you about yourself</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/"><P>This creates a great word picture for communicating the impact of branding. Part of getting to this point is going through an exercise called Five Sensing. Based on our senses, here is what this can look like:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/"><P>So, when should you start working on your brand?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weirdblog.wordpress.com/2007/10/17/when-to-start-branding/"><P>Yesterday.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F89C7870-F42E-43A0-851D-9F4BA10098EC/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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