Pioneering research shows ‘Google Generation’ is a myth


	Pioneering research shows ‘Google Generation’ is a myth

wildcat

1-21-2008 8:30 PM

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google, information needs

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4d957ca2-df0f-4f96-83a1-33c4d9c9d3d5/F98D2BF2-56AB-4B59-9F8D-FB6DF27592DC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bl.uk/news/2008/pressrelease20080116.html" href="http://www.bl.uk/news/2008/pressrelease20080116.html" style="font-size: 11px;">www.bl.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bl.uk/news/2008/pressrelease20080116.html"><STRONG>A new study overturns the common assumption that the ‘Google 
              Generation' – youngsters born or brought up in the Internet age 
              – is the most web-literate. The first ever virtual longitudinal 
              study carried out by the CIBER research team at University College 
              London claims that, although young people demonstrate an apparent 
              ease and familiarity with computers, they rely heavily on search 
              engines, view rather than read and do not possess the critical and 
              analytical skills to assess the information that they find on the 
              web. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bl.uk/news/2008/pressrelease20080116.html"><P>The report <A href="http://www.bl.uk/news/pdf/googlegen.pdf">Information Behaviour 
              of the Researcher of the Future</A> (PDF format; 1.67MB) also shows 
              that research-behaviour traits that are commonly associated with 
              younger users – impatience in search and navigation, and zero tolerance 
              for any delay in satisfying their information needs – are now becoming 
              the norm for all age-groups, from younger pupils and undergraduates 
              through to professors. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bl.uk/news/2008/pressrelease20080116.html"><EM>All age groups revealed to share so-called ‘Google Generation' 
                traits</EM></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F98D2BF2-56AB-4B59-9F8D-FB6DF27592DC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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