Top 100 Advertisers Shifted $1 Billion to the Web in 2007


	Top 100 Advertisers Shifted $1 Billion to the Web in 2007

fuordigital

6-23-2008 6:52 PM

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6-24-2008 3:59 PM

righthand

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9099803c-f2a1-4294-9480-51936a475f16/FBC0FC9E-2428-4F93-9E88-684EE1319F7D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007" href="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007" style="font-size: 11px;">seekingalpha.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007"><H1>Top 100 Advertisers Shifted $1 Billion to the Web in 2007</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007"><P>The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An <A target="_blank" href="http://adage.com/article.php?article_id=127793">analysis from Ad Age</A> shows that overall media spending in “measured” categories (TV, print, radio, Web) by the top 100 advertisers was flat in 2007, with 0.3 percent growth to $61.3 billion. But spending on Web display ads rose 33 percent to $4.2 billion. The article notes:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007"><EM>Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007"><P>Here is a table from <EM>Ad Age</EM> showing the breakdown in spending for the top 100 advertisers (the $44 billion in “unmeasured spending” includes things like direct marketing, in-store advertising, and other promotions, and is not included in the figures cited above):</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/82393-top-100-advertisers-shifted-1-billion-to-the-web-in-2007"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/seekingalpha.com/img/067CE497-A42E-4AE7-86AA-29C4961CA1E6" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/FBC0FC9E-2428-4F93-9E88-684EE1319F7D/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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