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POPSCan software accurately reflect the work 'place'? Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite sceptical of the ability of software solutions to help them learn about the different realities of business practice. In spite of constant technological "innovation", many clients rightfully question whether any supplier is able to deliver business applications that makes as much sense to their "end-users" as it does to their IT department.
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POPS15 golden rules for Web 2.0 In this article, we will describe the key principles and main reasons why you should or should not opt for a Web 2.0 initiative. Large organisations are getting increasingly interested in launching 2.0 initiatives. To a certain extent, we can relate that to the fact that an increasing number of success stories are relayed by the press and that most of them are related to impressive buzz marketing operations, which are seemingly easy to replicate. The entire world is full of the concept of Web 2.0, so the idea is often not to miss the opportunity to do something about it. All of this is very tempting and hard to resist. However, companies should never launch 2.0 websites just for the sake of it.
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POPS36 online techniques to supercharge your 2008 digital marketing plan Got your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don't even have a formal marketing plan. Surprisingly, not everyone develops a plan - even though most will agree that it is the foundation to successful and effective marketing. If, on the other hand, you are not among that 40%, you and your team likely have a 2008 digital marketing plan devised by now. But are you confident that this plan can boost your sales and exceed your goals? Did you organize your marketing efforts to deliver maximum results quickly and efficiently? Have you actually developed the roadmap enabling you to leverage online marketing techniques in order to supercharge your sales and marketing efforts in 2008?
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POPSPredictions for 2008 ... Eight business technology trends to watch While every day seems to bring a whole bunch of predictions and thoughts for this new year (and the decade to come!), I have selected this excellent article from The McKinsey Quarterly entitled "Eight business technology trends to watch". In a Nutshell, this article provides an extremely interesting overview of emerging technology-enabled trends that will shape businesses and the economy in coming years ...
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