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POPSOnce Again, P&G Does it Right! On a recent episode of Oprah, P&G’s Pampers brand landed a placement on Oprah thanks to its One Pack=One Vaccine UNICEF cause campaign and Salma Hayek.
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POPSNEW COMMUNITY TRENDS: A Meet-Up, Brought to You by Huggies Advertising agencies and public relations firms are using a variety of online tactics to create two-way communication between the brand and consumers and consumers and the brand. New media techniques being employed include social networking, blogs, community Web sites, and word-of-mouth marketing.
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POPSSuper Bowl product launches The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.