Ryan Rasmussen

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.

Encouraging creativity, ideation and collaborative brainstorming doesn't really fit into traditional PR, marketing, R&D, or customer service roles. It's an exploration of methods for innovating new business models and playing with the concept of co-creation. I've been thinking of it as open-sourcing innovation.

I haven't come up with a good title yet for what I do. I tend to just tell people, "I work in customer service."

Instant Messenger: Ryan.a.Rasmussen
Website/Blog: http://collaborativeideation.com
Bookmarks: http://ma.gnolia.com/rasmussen/
Photos: http://www.flickr.com/photos/28341343@N00/