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POPSCo-Creation and Online Community: D*I*Y Planner and Levenger "For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."
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POPSa visualization of pervasive narrative development in a social web of influencers and connectors Each node is a thread. Each connection is a link. The ability to influence the silent audience becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.
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POPSCirca Notebook Review: The San Diego Transcript Phil Baker of the San Diego Transcript reviews Levenger's Circa Notebook as a low-tech counterpart to a high-tech environment. The mass of prosumer DIY forms and templates online has transformed the disc-bound notebook line into an "open system."
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