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POPSThe function of the logo In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfil its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service. As you have noticed, this definiton has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its defintion, we can discuss about the functions that the logo must fulfil.
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POPSDemocratizing search Could flesh-and-blood human beings do a better job in online search than the algorithms and bots that power the search engines of Google (GOOG), Yahoo! (YHOO) and Microsoft’s (MSFT) MSN? iRazoo, a privately held start-up that is touting its “social search” features is hoping so. iRazoo, which launched its new site Monday, is putting a unique twist on search engine results...
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POPSDownload and save YouTube videos to your pc. Youtube.com it's a great place that allows you to watch, upload and share videos on the internet. But the YouTube doesn't allow you to download that amazing video that you watched. Now you can! YouTube Catcher allows you to download YouTube videos easy and fast!
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