charcoal

Real Name:n/a
Location: Shanghai, Beijing, M...
Joined:5-5-2007
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陈冠希手持相机-淘宝
charcoal
by charcoal  11-22-2008   
 No Remarks
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北京奥运会为何不放飞真白鸽hao
charcoal
by charcoal  8-11-2008   
 到底为什么都是猜想
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李宁的游击战让阿迪达斯哑巴吃黄连
charcoal
by charcoal  8-11-2008    1
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Ad: Herringbone Little Hands
charcoal
by charcoal  3-7-2008   
 Surprising how this ad bring about "attention to details" of the brand
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Adidas Olympic Ads
charcoal
by charcoal  3-7-2008    1
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How does food ads make food look so good?
charcoal
by charcoal  3-6-2008   
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Converse celebrates 100 years with joined celebrity feet
charcoal
by charcoal  3-5-2008   
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Spanish Subway ad
charcoal
by charcoal  3-5-2008   
 true and fun
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10 Business Learnings
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by charcoal  3-4-2008   
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中国首个试管婴儿20岁了
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by charcoal  2-24-2008   
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超过1亿户家庭收看了今年的春节联欢晚会
charcoal
by charcoal  2-24-2008   
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网上行为男女有别-美国调查
charcoal
by charcoal  2-24-2008   
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Advice to young planners
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by charcoal  11-8-2007   
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Three inspirations for brand ideas
charcoal
by charcoal  10-29-2007   
 The answer to the question "how do we want to make people feel' is all important when developing ideas that get a true emotional reaction. Dirt is Good and Dove were very strong on emotional engagement. Vodaphone is not.Cultural Change, Company Vision and Emotional Engagement are the triangulation points of an idea.
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Big ideas and advertising - 4
charcoal
by charcoal  10-29-2007   
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Big ideas and advertising - 3
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by charcoal  10-29-2007   
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Big ideas and advertising - 2
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by charcoal  10-29-2007   
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Big ideas are too big for advertising
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by charcoal  10-29-2007   
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What is a big idea?
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by charcoal  10-29-2007   
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Chinese youth more social active on line
charcoal
by charcoal  10-26-2007   
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GDP and Middle Class
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by charcoal  10-26-2007   
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Brand Quotes
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by charcoal  10-26-2007   
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富豪是怎样练成的?
charcoal
by charcoal  10-16-2007   
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Chinese kids need books
charcoal
by charcoal  5-27-2007   
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How work is different China vs USA
charcoal
by charcoal  5-23-2007   
 observations on China's work culture by a westerner working in a Chinese barbershop
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Traditional medicine can kill just like western medicine
charcoal
by charcoal  5-23-2007   
 improper use of traditional Chinese medicine is probably more widespread than of western medicine because people believe that TCM doesn't have side effects. In my research, people reported mixing TCM with water so they can take it more frequently, just for the taste!
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BBDO looks at routines as rituals
charcoal
by charcoal  5-23-2007   
 No surprise that people still do the same routines, but it looks like the meaning of these rituals is changing.
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China's income gap getting bigger
charcoal
by charcoal  5-22-2007   
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Chinese slogans - 绝妙的中国特色创意
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by charcoal  5-20-2007   
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stress twitter 2
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by charcoal  5-19-2007   
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stress twitters
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by charcoal  5-19-2007   
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孔子说的关系种种
charcoal
by charcoal  5-17-2007   
 Wisdom is to love learning; kindness is to do good, bravery is to know shame; Confucianism encourages us to learn (be modest), to do good and to be brave.
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cultural values map - fascinating
charcoal
by charcoal  5-17-2007   
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after name change, yahoo still needs to stand for something
charcoal
by charcoal  5-16-2007   
 Interesting I tend to use cn.yahoo.com, but when I use google, I deliberately click on its English site! yahoo is not top of mind for me when I want to find stuff. To me, it's .... I don't have a clear idea what it is. I asked around the office, and many people are just like me. yahoo, changing name is only a beginning. What exactly are you about?
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Mask your face for school photos
charcoal
by charcoal  5-16-2007   
 photos showing pupils at the Huizhou (Guangdong) school wearing masks to protect their identity
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独生子女因为看望父母导致婚姻破裂
charcoal
by charcoal  5-16-2007   
 Single-children are faced with more pressure in looking after their parents. Marriage could break up over whose parents to visit first during holidays.
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学生合影均要戴面具以示保护!
charcoal
by charcoal  5-16-2007   
 A sign that the rising affluent class in China live in fears and anxieties. A Huigzhou (Guangdong) school asked their pupils to put on masks while posing for a group photo, to protect their identity. The tuition cost 36 thousand a year. The school curriculum includes golf lessons.
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build brand personality - case compare
charcoal
by charcoal  5-16-2007   
 another comparison: starbucks pales in personality and humor
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build brand personality - case compare
charcoal
by charcoal  5-16-2007   
 Which airlines says this: "You can bring an ego of any size on board – but only a bag this size”?
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Brand compensates for product's lack of difference
charcoal
by charcoal  5-8-2007   
 When a product is a commodity with no differentiation, brand become the point of difference.
— end of the list —

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